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Listen "3. Making the Complex Simple with Daniel Cohen"
Episode Synopsis
What if the secret to great PR was not about noise, but about clarity?
In this episode of Accidentally Brilliant by Be Broadcast, Josh Wheeler is joined by Daniel Cohen, Founder of Sentient, a boutique strategic and creative consultancy helping brands and agencies find their purpose, sharpen their thinking and spark meaningful change.
Daniel’s career has always been driven by one question: how can we make the complex simple? From working with global names like Electrolux, AEG and M&S to helping agencies rediscover their creative firepower, his work blends marketing, psychology and human insight to build stronger, more intentional connections.
In this episode, you will hear:
Why real creativity starts with curiosity, not chaos
How simplicity can be the most powerful strategy in business
The lessons Daniel learned from building Sentient from scratch
What brands often get wrong about connection
How to rediscover meaning and motivation in your work
Why slowing down can sometimes move you further forward
This is a thoughtful, grounded and inspiring conversation about leadership, creativity and the beauty of keeping things simple. It is a reminder that brilliance often begins by accident.
About Daniel Cohen Founder of Sentient, the boutique strategic and creative consultancy helping brands and agencies grow through clarity and creativity. Clients include Electrolux, AEG, M&S, Pernod Ricard and Treasury Wine. Connect Follow Daniel Cohen: https://www.linkedin.com/in/daniel-cohen-40845b8/ Follow Josh Wheeler and Be Broadcast: https://www.linkedin.com/in/joshwheelerbroadcast/ Chapter Markers
00:00 Intro – The simplicity behind great communication
01:20 Daniel’s early career and finding his voice in PR
03:10 The philosophy of “making the complex simple”
06:00 Launching Sentient and the early lessons of entrepreneurship
09:15 How curiosity fuels creativity and clarity
12:40 Why brands overcomplicate their message
16:00 The connection between psychology, emotion and communication
20:25 The courage to slow down in a fast-paced industry
24:10 Working with clients like M&S, Electrolux and AEG
28:00 How to create work that feels meaningful and human
31:45 Why simplicity is often the hardest skill to master
35:00 Building trust, confidence and creativity in teams
39:10 What PR professionals can learn from marketing models
42:30 The future of simplicity in the age of noise
46:20 What makes Daniel Cohen “accidentally brilliant”
In this episode of Accidentally Brilliant by Be Broadcast, Josh Wheeler is joined by Daniel Cohen, Founder of Sentient, a boutique strategic and creative consultancy helping brands and agencies find their purpose, sharpen their thinking and spark meaningful change.
Daniel’s career has always been driven by one question: how can we make the complex simple? From working with global names like Electrolux, AEG and M&S to helping agencies rediscover their creative firepower, his work blends marketing, psychology and human insight to build stronger, more intentional connections.
In this episode, you will hear:
Why real creativity starts with curiosity, not chaos
How simplicity can be the most powerful strategy in business
The lessons Daniel learned from building Sentient from scratch
What brands often get wrong about connection
How to rediscover meaning and motivation in your work
Why slowing down can sometimes move you further forward
This is a thoughtful, grounded and inspiring conversation about leadership, creativity and the beauty of keeping things simple. It is a reminder that brilliance often begins by accident.
About Daniel Cohen Founder of Sentient, the boutique strategic and creative consultancy helping brands and agencies grow through clarity and creativity. Clients include Electrolux, AEG, M&S, Pernod Ricard and Treasury Wine. Connect Follow Daniel Cohen: https://www.linkedin.com/in/daniel-cohen-40845b8/ Follow Josh Wheeler and Be Broadcast: https://www.linkedin.com/in/joshwheelerbroadcast/ Chapter Markers
00:00 Intro – The simplicity behind great communication
01:20 Daniel’s early career and finding his voice in PR
03:10 The philosophy of “making the complex simple”
06:00 Launching Sentient and the early lessons of entrepreneurship
09:15 How curiosity fuels creativity and clarity
12:40 Why brands overcomplicate their message
16:00 The connection between psychology, emotion and communication
20:25 The courage to slow down in a fast-paced industry
24:10 Working with clients like M&S, Electrolux and AEG
28:00 How to create work that feels meaningful and human
31:45 Why simplicity is often the hardest skill to master
35:00 Building trust, confidence and creativity in teams
39:10 What PR professionals can learn from marketing models
42:30 The future of simplicity in the age of noise
46:20 What makes Daniel Cohen “accidentally brilliant”
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