This week, I sat down with Liz Ahern, former CMO of Chamberlain Coffee and current Founder of Brand 555 Marketing to talk about what actually drives brand longevity in a world full of creator launches and fast-moving CPG hype.We talk about why most brands lose sight of their customer, what “community” actually means (hint: it’s not just comments), and why a retail strategy needs a lot more than shelf space to work.Liz also breaks down the real role of a fractional CMO, what makes great packaging at retail, and why brands are getting community management completely wrong.If you’re building, scaling, or just wondering how to turn attention into long-term love, this episode’s got you.🎧 Listen now for insights on retail, retention, and building brands that stick around.📲 Follow Liz:Instagram: @lizaaaaayWebsite: linkedin.com/in/ecahern/📲 Check out Brand 555:Instagram: @brand555_marketingWebsite: brand555.com👋 Enjoying Above the Fold?Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!Connect with Jess on:LinkedIn: linkedin.com/in/jess-cervellonTwitter: x.com/jesscervellonInstagram: instagram.com/jess.cervellon

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