Marketeers rather than.... (you fill in the blank). Following on from the last episode I tackle another 'modern' phenomenon around the free to low-cost price of entry to becoming a self-proclaimed thought-leader, entrepreneur, leader, etc. I share a true story about one of these stars who had played the game so well it got him a high-level meeting and about knowing a number of people that are well on their way to 'pulling the wool over' everyone's eyes.  I also use an example from the Islamic tradition and a historical powerhouse to help trigger some thoughts on simple heuristics that we can put in place to tackle this issue with our eye's inshaAllah open. 

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