InshaAllah this is helpful to those who are interested in entrepreneurship (go on, get at it!) and investors. I try to include some of the lessons I have learnt about start-ups / entrepreneurs vs business people. It starts off with a little run down of how I got to the position to have this perspective and see some of the things I mention. It highlights some things to be on the look out for if you are investing or pitching to investors. It calls quite a lot of people out - because that is what I've experienced and it gives a simple and free suggestion that could, if you take it, change your life! 
Don't be that criminal ;-) 

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