As institutions strive to grow deposits and commercial lending, identifying the right customer industries and markets for these products is more critical than ever. For example, businesses with excess inventory have different financial needs than those with surplus cash, and each requires tailored banking solutions. Bankers become advisors when they can confidently provide the right options for each scenario. Join IBISWorld to learn how Industry Research can help you develop targeted go-to-market strategies for your core products while uncovering new growth opportunities. Speakers: Jim Fuhrman, Senior Director of Client Services, IBISWorld Tim Pannell, Vice President, ABA

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