Are you looking to create a successful business online? Do you want to grow your following? Are you interested in learning how to stand out in an oversaturated market and turn followers into paying clients?If so, today’s solo is for you!In episode one of a two-part series, Nikki shares her journey of building a successful Instagram account from scratch to over 780,000 followers, including key strategies she employed to grow. Nikki details the very start of her account in 2013, which began as a way to help her heal from eating disorders. This led to vulnerable and authentic posts that inspired thousands to begin following. She discusses the importance of choosing the right platforms, what it takes to create a community, and understanding the nuances of social media engagement versus mere follower counts. Nikki explains the different roles of video versus photos, captions, stories, specific tips and tricks to becoming an online authority and the biggest DO’s and DON’TS when it comes to social media.From getting clear on your niche, to the significance of branding, choosing the right platforms, and navigating the challenges of social media – the episode is guaranteed to help you gain clarity and inspiration. It’s filled with surprising advice you won’t find elsewhere!Key Takeaways:Her top tips that aided in growing her account (ones you should implement immediately)Why followers don’t necessarily translate into salesHow to stand out and become an authority in the online worldChoosing which social platforms to be on and why this is importantCurrent social media trends: which to follow and which to ditchGrowing your following vs increasing engagement vs gaining sales & how each has a different strategyThe importance of hiring a coach or mentor to grow your brandGetting clear on your niche, target audience + what type of content to postNavigating the ever-changing algorithms & dealing with burnout The importance of engaging and interacting with your audience + other people’s content. . . . .Don’t forget to follow A Sharper Life podcast account where you can catch up on previous episodes trailers, inspiring clips with guest experts and discover inspiring tips. Check out Nikki on Instagram @nikkisharp and check out her website at www.nikkisharp.com.If you’re not subscribed, be sure to hit that follow button and leave a 5* review sharing what you enjoyed. Sharing is caring and helps the show grow! And if you know someone who could benefit from the advice Nikki shares in today’s episode, be a good friend and send it their way. P.S. Have a question about growing your social media? DM Nikki and if this is a topic you want to go even deeper on, keep an eye out for something exciting coming soon. 👀

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