Dax built Lightspeed into a $1B ARR public company—even though he bootstrapped for the first 7 years. In this episode, he reveals exactly how he used a 4x pricing shift to create a global reseller machine that grew him to $10M ARR. He also breaks down why obsessing over design and deep customer empathy built the foundation for success.—and how stepping away from his comfort zone as an introverted developer was the key to scale. If you’re an early-stage founder trying to nail pricing, distribution, and long-term strategic decisions, this story is your playbook.Why You Should ListenLearn how to price your product to build a distribution machine.Why early profitability can make your startup unstoppable.How bootstrapping forces clarity—and can unlock massive scale.Why the hardest move for founders is often letting go of what they’re best at.Why giving away titles and equity too soon is a trap.Keywordsproduct market fit, pricing strategy, bootstrapping, reseller partnerships, early-stage startups, go-to-market strategy, startup scaling, founder lessons, Lightspeed POS, profitability00:00:00 Intro00:07:56 Landing the First Customers Without a Product00:11:28 The Pricing Strategy that Changed Everything00:19:20 Growth Through Partnerships00:26:18 Why a Business Plan Can Actually Help00:34:33 Profitable from Day One00:42:15 From On-Premise to the Cloud00:46:59 Finding Product-Market Fit00:49:15 The Truth About Early Employees and Equity00:53:18 Reinventing Your Role as Founder Every YearSend me a message to let me know what you think!

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