I’ve spent a lot of time thinking about what it takes to build a successful business—and what it costs. Even though I built a great great business the first time around, the truth is, it took a lot out of me. And as it turns out, I’m not the only one. So many of the business owners I work with are doing incredible things, while quietly drowning behind the scenes. They’re successful, smart, and capable—but also tired, stretched too thin, running on empty and wondering how much longer they can keep it up. They don’t just want a successful business anymore—they want financial freedom, more time for themselves, less pressure, less worry, more fun, and more peace of mind.As a business owner, you’re constantly fighting the big myth we all believe in the beginning: that once you “make it,” the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through this quarter, this year, this crisis will mean everything magically gets easier. But it doesn’t work that way. As your business grows, the problems don’t disappear—they multiply.From the outside, it looks like success. On the inside, you feel like you’re failing or one step away from disaster. You hide, embarrassed by financial problems you never really address. You feel like a terrible leader because of the constant stress from your employees. And you’re worn out from the endless mental load—because you can’t get away from any of it without bringing your laptop, your worries, and your work everywhere you go.This is why I started A New Ambition. I know what it’s like when your ambition starts to cost too much—when you’re holding it all together while barely getting through each day. For years, my only ambition was to grow my business. Now, my new ambition is this: a successful business and a life I actually get to live.If that’s you too, I’m glad you’re here. This podcast will help you reclaim your time, lower your stress, and create space for your new ambition—whatever that looks like for you.Connect:Website: kristawilliamson.comFacebook: @kristawilliamsoncoachingInstagram: @kristawilliamsoncoachingBook a free consultation

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