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Listen "1 - A More Delightful Future, with Daryl Roy"
Episode Synopsis
The first episode of A More Delightful Future is featuring Daryl Roy from 3D Media, a training simulation company using immersive technology to reduce the time, money, and health risks of training for high-stakes jobs. You can check out their services at 3Dmedia.io or reach Daryl directly by email via [email protected].
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Too Long, Didn't Listen:
Q: Is there anything you want to say about the role of user-centered design in VR/AR and emergent technology?
A: These industries can become stronger and provide better solutions by having open conversations like this to have more communication, transparency, and trust.
Q: Defining delight as something that evokes pleasure, usability, and meaningfulness. What makes your company delightful or impactful?
A: What makes 3DMedia delightful is the fact that they listen to their customers and don't make assumptions. They spend roughly 30% of each project learning and gathering information about the job functions they are going to be building training simulations for.
"Every single engagement is an opportunity to learn the real challenges and bottlenecks the user has"
Q: What is your user research process?
A: Their process is open and always learning and growing. They start by first identifying a practical usecase. They identify the job process, break it down, and research each part. Then they dive deep into each function through interviews that identify the 'unknown unknowns'.
"What we want to find is a critical task of high value that is not complex"
Q: How do you go about testing projects?
A: They send out versions for testing after every sprint to get feedback points from real users. Then they iterate based on that feedback over and over again until their end users are truly satisfied with the product.
Q: What does your design team look like? Do you have roles or responsibilities for your UX team?
A: Daryl currently has two UX/UI professionals at their organization, each on their own cross-functional project teams. Though they are both UI and UX, they focus on only at a time in different phases of the project. He is looking to hire 2 more UX/UI people to run a total of 4 user-centered project teams in the beginning of 2021.
"People don't remember what you say or do for them, they remember how they felt, and UI/UX is what makes people feel"
Q: What are you looking for in a (UX) design applicant?
A: Daryl is looking for leadership abilities, character, and willingness to take risks.
"The size of a person's portfolio... the number of projects they have is less important to me than their willingness to take risks"
Q: How do they find talent if they aren't looking for typical applications?
A: They don't usually do passive recruiting and post jobs, instead they build relationships months to a year in advance.
"You don't see character in a resume, you see character in conversations and time spent with an individual"
Q: What is the importance of diversity in your relationship-based application process?
A: Daryl looks for people with diverse backgrounds who have gone through unique experiences. It's incredibly important from top to bottom.
"I think diversity is power... the more diversity in thought you have, the more powerful you are as an organization"
Q: How do you invent magic?
A: Trust, confidence, and teamwork. Trust to get honest feedback. Confidence to take risks and keep going. Teamwork to bring it all together.
"Nobody wins by playing it safe. Take risks."
-------
Too Long, Didn't Listen:
Q: Is there anything you want to say about the role of user-centered design in VR/AR and emergent technology?
A: These industries can become stronger and provide better solutions by having open conversations like this to have more communication, transparency, and trust.
Q: Defining delight as something that evokes pleasure, usability, and meaningfulness. What makes your company delightful or impactful?
A: What makes 3DMedia delightful is the fact that they listen to their customers and don't make assumptions. They spend roughly 30% of each project learning and gathering information about the job functions they are going to be building training simulations for.
"Every single engagement is an opportunity to learn the real challenges and bottlenecks the user has"
Q: What is your user research process?
A: Their process is open and always learning and growing. They start by first identifying a practical usecase. They identify the job process, break it down, and research each part. Then they dive deep into each function through interviews that identify the 'unknown unknowns'.
"What we want to find is a critical task of high value that is not complex"
Q: How do you go about testing projects?
A: They send out versions for testing after every sprint to get feedback points from real users. Then they iterate based on that feedback over and over again until their end users are truly satisfied with the product.
Q: What does your design team look like? Do you have roles or responsibilities for your UX team?
A: Daryl currently has two UX/UI professionals at their organization, each on their own cross-functional project teams. Though they are both UI and UX, they focus on only at a time in different phases of the project. He is looking to hire 2 more UX/UI people to run a total of 4 user-centered project teams in the beginning of 2021.
"People don't remember what you say or do for them, they remember how they felt, and UI/UX is what makes people feel"
Q: What are you looking for in a (UX) design applicant?
A: Daryl is looking for leadership abilities, character, and willingness to take risks.
"The size of a person's portfolio... the number of projects they have is less important to me than their willingness to take risks"
Q: How do they find talent if they aren't looking for typical applications?
A: They don't usually do passive recruiting and post jobs, instead they build relationships months to a year in advance.
"You don't see character in a resume, you see character in conversations and time spent with an individual"
Q: What is the importance of diversity in your relationship-based application process?
A: Daryl looks for people with diverse backgrounds who have gone through unique experiences. It's incredibly important from top to bottom.
"I think diversity is power... the more diversity in thought you have, the more powerful you are as an organization"
Q: How do you invent magic?
A: Trust, confidence, and teamwork. Trust to get honest feedback. Confidence to take risks and keep going. Teamwork to bring it all together.
"Nobody wins by playing it safe. Take risks."
In God we trust