Welcome back to episode 2 of A Month in Marketing. This month, Chantelle talks about a major campaign that had everyone talking on socials for weeks after — the Weetabix x Heinz Beans collaboration that no one saw coming! Chantelle breaks downs the success of the campaign before diving into three key learnings we can take away and apply to our own marketing strategies. Learn why reactive marketing is king and how partnerships can take your brand to the next level.

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Links discussed in this episode—Weetabix's Twitter post which kicked everything off: https://twitter.com/weetabix/status/1359074254789165059

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