About Jeff
Jeff is a a leading voice and thought leader on customer centric product development. He helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX (now in it’s 3rd edition) and the Harvard Business Review Press book Sense & Respond. In 2020 he published the critically aclaimed book, Forever Employable.

Starting off as a software designer then product manager and finally entrepreneur, Jeff now works as a keynote speaker, trainer, coach, and board advisor helping companies put the customer in the century of every decision.

Most recently Jeff co-authored Who Does What By How Much?, his 5th book and 3rd with co-author Josh Seiden. This new book is the how-to guide for implementing Objectives and Key Results (OKRs) in every organization.



Today We Talk About

Jeff's background
Early Days of the Web
UX
Customer Centric Product Development
Continuous Development
Definition of Done
Outcomes as a measure of success
What are OKRs
Measure what Matters
Definition of Success
How will we know when we get there
No Features, no solutions, no tasks
Metrics
Everything should be about the customer
Experimenting
What do engaged customers do
Awareness, Usage, Engagement and Satisfaction...boo
OKRs must have actions and
Take a Field Trip - Get out of the building.




Connect with Jeff

LinkedIn
Website
Book




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