TakeawaysStart with problems, not solutions.Define the objectives and outcomes clearly.Setting a realistic budget early is crucial.Involve decision makers early in the process.A strong brief is the cheapest way to de-risk a project.Vague features can lead to project failure.Understand your commitment during project phases.Budget transparency helps everyone self-qualify.Frame the problems, not the solutions.Manage decision makers and involve them early.Chapters00:00 Introduction and Lunch Conversations02:18 Project Management and Vendor Sourcing05:27 Scoping and Briefing for Digital Projects08:12 The Importance of Clear Objectives11:11 Understanding Audience Priorities14:07 Budgeting for Digital Projects17:03 Defining Features and Requirements20:08 Stakeholder Involvement in Projects22:54 Recap and Key Takeaways
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