TakeawaysBad support is a primary reason for vendor switching.Good support should be proactive and value-driven.Traditional support models often prioritize agency profit over client needs.A shift in mindset is needed from support to partnership.Value-driven retainers focus on measurable improvements, not just maintenance.Knowledge transfer is essential for client self-sufficiency.Red flags include lack of documentation and predatory retainer models.Clients should conduct a cost-benefit analysis for support needs.Finding a good vendor is challenging and requires due diligence.Partnerships should align with client goals for success. Chapters00:00 The Importance of Vendor Support03:02 Defining Good vs. Bad Support05:52 The Pitfalls of Traditional Support Models08:46 Shifting Mindsets: From Support to Partnership11:45 Value-Driven Retainers and Their Benefits14:43 Red Flags in Vendor Relationships17:43 Navigating the Support Landscape20:38 Finding the Right Vendor Partner
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