Facebook, Instagram, and TikTok might be the trendiest social media platforms (for now). But LinkedIn has been around longer than all of them and is a more reliable medium for B2B marketers. We’ve got some advice for how you can leverage LinkedIn for networking, learning, and growing your business.
Why should companies, especially B2B companies, use LinkedIn?
It’s the most prominent professional social networking site
It’s a great way to network and learn information
They earn money from more than just ads (so the ads are less in your face)
It’s actually older than Facebook and Twitter (and more well respected)
It’s free from a lot of politically charged nonsense

How can a business leader start using LinkedIn?
Claim your company page to grow visibility
Share updates with a professional audience
Engage existing team
Recruit new talent

What are some of the best practices when it comes to LinkedIn?
Make sure your branding is consistent (profile photo, banner image, etc)
Get your employees to link their profiles your page
Visually compelling posts (especially videos) or long-form, mini-blog posts
Figure out who your audience is (and who it should be)LinkedIn lets you see the experience, industry, job title, seniority, etc of your followers


Follow your competitors and others you want to be like
Comment on other people’s posts to build a community
Connect with humans versus automation

There are a few downsides to LinkedIn
Groups are very engaging (unlike Facebook) (did you mean “aren’t”?)
Profiles always get more engagement (but less analytics)

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