Storytelling is a term plenty of business leaders use—but are they actually prepared to tell stories? Finding the right stories in your company is one of the biggest challenges. In this episode, we’ll discuss what business storytelling looks like and where you can begin.
Why is storytelling worth it for businesses?
Stories are far more captivating than data or information
They create an emotionally-charged experience that people remember
Effective businesses invite their audience to imagine themselves as part of the story

What are the 4 things that every story has?
Context: setting and platform
Character: the perspective of the audience
Conflict: a problem that drives the narrative forward
Change: transformation because of the conflict

Where is the first place to start with business storytelling?
You’ve got to start listening to tell the stories of your audience
If you have people, then you have stories to tell
But you must earn their trust in order to hear their story
Always be ready to capture a story by writing down notes or capturing images
Share these stories with your team in a Story Library and have a set team of people who help you out

What’s a good example of business storytelling?
Humans of New York blew up when they started adding stories to their photos
The lesson is that you can listen either actively or passively for organizational stories

What are some storytelling resources?
Building a StoryBrand by Donald Miller
Story or Die by Lisa Cron
Story of Business podcast
The Story Cycle by Robert Carnes

Ver todos los episodios