Technology can make marketing easier for your business. The various software tools your company uses for marketing combine to make a marketing stack. But what tools should you use and how do you build the right marketing stack?
What is a marketing stack?
The set of tools and technologies that you use to plan, execute, and measure your marketing efforts.
What are the different categories to consider?
Website content management system (CMS)
Domain name registrar, DNS, and Website host
Customer relationship manager (CRM) database
Email marketing platform
Social media management
Survey & feedback tool
Graphic design software

How do you choose the right marketing software?
It’s the classic battle of “all in one” (like Zoho) or the best of each different piece.
I lean toward the best of each piece but certainly combine when I can.
How do you set a budget for your software?
In most cases, for a small business, time is a bigger issue than cost.
The cost for most of these tools doesn’t exceed perhaps $30/user/mo, but it can add up.
Do you need digital tools for everything?
YES! At least that’s our opinion.

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