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Listen "5 Parts of a Clear Business Messaging Strategy"
Episode Synopsis
A messaging strategy is a filter to figure out the right words to say to the right people.
The 5 components of any effective messaging strategy are:
Audience: who are you trying to do business with?
Problem: what is their issue?
Solution: how can you help them?
Credibility (Guide): why should they trust you?
Action: what do they need to do to get started?
So where does all of this go? Use this as a filter for all of the content you create. It should be your internal guide as a team to produce a consistent brand message.
Resources
Messaging Strategy
Your Guide To Creating a Messaging Strategy For Your Brand
4 Mistakes to Avoid With Your Website Messaging
Why Messaging Strategy is Key for Website Content
The 5 components of any effective messaging strategy are:
Audience: who are you trying to do business with?
Problem: what is their issue?
Solution: how can you help them?
Credibility (Guide): why should they trust you?
Action: what do they need to do to get started?
So where does all of this go? Use this as a filter for all of the content you create. It should be your internal guide as a team to produce a consistent brand message.
Resources
Messaging Strategy
Your Guide To Creating a Messaging Strategy For Your Brand
4 Mistakes to Avoid With Your Website Messaging
Why Messaging Strategy is Key for Website Content
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