Erik Jacobson (CEO @ Hatch.fm) and Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) do a content strategy live session where they answer questions and talk about how to create content that works in driving pipeline and building brand in B2B.Here's what was covered:00:00 - Intro2:23 - Why content is not just a marketing responsibility anymore4:54 - Where and how to source content ideas11:10 - “How to develop differentiated POV’s”15:13 - “How competition impacts content strategy”19:08 - The 3 steps to building your “brand”20:56 - When to start an organic content strategy29:14 - Creating content for sales objections36:13 - Expert-driven SEO vs traditional SEO41:41 - Early-stage startup marketing example----Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.To learn more, go to hatch.fm.

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