Words bear enormous power. They have the capacity to build up or break down. To persuade or dissuade. Connect or disconnect. Words can form wonderful pathways of understanding in our souls, giving us the capacity to change. They can open us up to new truths. They can impact our moods, and sometimes the direction of our lives.Yes, words matter. The words we have running through our minds – and out our mouths – determine how we see ourselves and our world and how the world sees us.In this 3 Second Selling podcast I'll detail some research about how words can change your brain - and quite literally your reality.I also talk about a personal experience I had at a movie theatre near us recently where there was a war of words so to speak. I call it brawl at the mall. And then I finish up with some journalistic advice about how not to bury the lede. Or lead. Become your own language coach and create the vision you want for the world.   

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