What if the life you were meant to live wasn’t the one you were taught to chase? In this bold and inspiring episode, Cathy DiMarchos—finance expert turned global impact strategist—shares the moment she stopped following conventional success and chose the path of purpose instead. From four decades in finance and building businesses around the world to a pivotal dinner table conversation after returning from Tanzania, Kathy reveals how her daughter’s dream to volunteer in Africa set off a chain reaction that redefined her life and business. 💡 "You can’t begrudge where you’re born—but you can choose what you do with it." That powerful truth—spoken by her 23-year-old son—cracked something open. What followed was a complete recalibration: from profit-only growth to purpose-driven impact. Today, Kathy helps ethical businesses scale with soul—paying it forward, creating community-led change, and saying no to what doesn’t align. You’ll hear how she: Chose to be “uncommon” in a world obsessed with fitting inWalked away from old paradigms to step into legacy leadershipUsed her skills and her soul to redefine success on her own termsThis episode is an invitation to pause, reflect, and ask: What do I truly want to do with the gifts I’ve been given? Because when you choose impact over optics, and purpose over profit alone, everything expands. ✨ The tools are yours. The choice is yours. Choose the uncommon path by Unbecoming You to Become Who You were born to be. Click here for your first step: https://yulianafrancie.com/unbecoming_you/ 

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