ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Put Data in the Driver’s Seat | Marianne Stjernvall"
Episode Synopsis
AB Tasty’s VP Marketing Marylin Montoya spoke with Marianne on the importance of contextualizing A/B test data to make better-informed decisions. Marianne also shared her own take on the much-debated build vs buy topic and some wise advice from her years of experience with CRO and experimentation.
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