Zonal Marketing

Por: The X-CMO
Business owners and marketers who struggle to understand marketing but do understand football - listen up.

Zonal Marketing is a new marketing mix model that takes the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind.

If you already know your Arsenal from your elbow but you'd like to hear how tiki-taka tactics could help you tackle those tricky marketing metrics, this is for you.

Presented by Simon Vincent from X-CMO.

You can find out more about X-CMO and Zonal Marketing at X-CMO.com
19 episodios disponibles

Latest episodes of the podcast Zonal Marketing

How to spot marketing opportunities - Zonal Marketing Episode 16 29/04/2022
How to Create a Brand Identity - Zonal Marketing Episode 15 23/04/2022
How to Identify Your Target Customers - Zonal Marketing Episode 14 08/04/2022
How to Develop Brand Positioning - Zonal Marketing - Episode 13 25/03/2022
How to build customer loyalty and advocacy | Zonal Marketing | Episode 12 | Catenaccio Tactics 18/03/2022
How to Sell… Fast | Zonal Marketing | Episode 11 | Gegenpressing Tactics 11/03/2022
How to Disrupt Your Market | Zonal Marketing | Episode 10 | Counter Attacking Tactics 05/03/2022
How to sell a high-consideration product | Zonal Marketing | Episode 9 | Tiki Taka Tactics 26/02/2022
How to identify the right marketing tactics for your business | Zonal Marketing | Episode 8 21/02/2022
How to create a marketing mix 11/02/2022
How to Create Effective Marketing Content - Part 2 | Zonal Marketing | Episode 6 28/01/2022
How to Create Effective Marketing Content - Part 1 | Zonal Marketing | Episode 5 29/12/2021
How to Target Your Marketing Efforts | Zonal Marketing | Episode 4 17/12/2021
How to Choose Your Marketing Channels | Zonal Marketing | Episode 3 06/12/2021
Space & Possession, Attacking & Defending, The Opposition | Zonal Marketing | Episode 2 26/11/2021
What is Zonal Marketing? Introducing a new model for your marketing mix. 23/11/2021
3 | How to Identify Your Competitors (Adversaries) 13/01/2021
2 | How (and Why) to Build a Marketing Strategy 07/01/2021
1 | Introduction to Formation Theory 05/01/2021
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