Pete Nelson is the co-founder of SISU Sauna, owner of Black Flag Athletics, and an ultra runner from Cleveland, Ohio. In our discussion, we got into the origins of SISU Sauna, letting passion lead your life, and how he seeks continuous improvement personally and in his businesses.

TIMECODES:
(2:23) - Running Multiple Businesses
(4:42) - Origins of SISU Sauna
(7:31) - Improving Upon Industry Standards
(10:23) - Why Barrel-Shaped Saunas
(13:21) - Making it as User-Friendly as Possible
(14:13) - Story of Biggest Mistake
(19:01) - Cedar Construction for Longevity
(21:40) - Key Health Benefits of Sauna Exposure
(23:44) - Traditional Sauna vs. Infrared Sauna
(25:32) - Sauna as a tool for Heat Acclimation
(28:49) - Why Contrast Therapy Works (Cold & Heat)
(30:10) - Psychological Benefits
(31:35) - Future Innovation
(34:34) - Sauna Alternatives
(36:50) - How Fatherhood Adds Pressure

For More:
Follow Brock's Instagram: https://www.instagram.com/brockcovington/
Follow Brock's YouTube: https://www.youtube.com/channel/UC-0ZFbmdHKIXDBGXIR0l1Bw
Follow Pete's Instagram: https://www.instagram.com/peternelsonii/
Follow SISU Sauna: https://www.instagram.com/sisu_sauna/

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