From Uber to Unicorn: Reinventing the $100B booze biz.He started with a Google Sheet and a whiskey collector who didn’t know he was sitting on a million dollars.Phil Mikhailov is CEO and Co-Founder of Unicorn Auctions, the largest wine and spirits auction platform in the U.S., managing $100M+ in inventory and doing $1M in digital bottle trades monthly—without a drop being shipped.No VC pitch decks. Just product-market fit, handwritten notes, and Carmelo Anthony as investor #1.What started in a Chicago vault has now gone global—with 90% of customers coming organically.This is what it looks like when:-Tech meets trust- Collecting becomes community - And bourbon becomes an asset class💬 “Be an owner, not a renter.”💥 “Done is better than perfect.”Let this story serve as a reminder:Revolution doesn’t always start in Silicon Valley. Sometimes, it starts in a wine fridge.Learn more about Unicorn here: https://www.unicornauctions.com/---------Step past the Red Velvet Rope. Subscribe to Zeitgeist now.The Zeitgeist podcast is brought to you by Cameo, Personalized videos from your favorite stars. Book yours here: https://www.cameo.com/

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