Unveiling the Truth About Programmatic Ads in Podcasting

02/02/2024 7 min Episodio 165
Unveiling the Truth About Programmatic Ads in Podcasting

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Episode Synopsis

Today's episode, "Unveiling the Truth About Programmatic Ads in Podcasting," is all about diving deep into the world of programmatic advertising for podcasts. We're going to have some fun with math as we explore the payouts and strategies behind programmatic ads. We'll compare host read ads to programmatic ads and see how they stack up in terms of earning potential. Plus, we'll discuss alternative ways to monetize your podcast, such as private podcasts and membership models. Whether you're a seasoned podcaster or just getting started, I've got valuable insights for you on planning, launching, growing, and monetizing your show. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Mentioned In This Episode School of Podcasting Profit From Your Podcast Programmatic Income Calculator (Advertisecast) Supercast Patreon Substack Timeline 00:00 A Better Strategy Than Reruns 00:34 30 Percent Chance 00:58 Raised on Radio 01:33 Host Read Ads 01:45 Programmatic Ads 02:13 400 Downloads 02:35 ADD MORE ADS! 02:57 There are Other Options "Supercast"  04:07 Brand Alignment 04:38 Profit From Your Podcast "Profit From Your Podcast"  04:54 Substack "My Substack Site"  05:40 Be Careful With Free Stuff This show originates from https://www.podcastconsultant.com/165Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey.

You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting.
Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 -...