Starting a corporate podcast can be a daunting task, and one of the biggest mistakes you can make is choosing a host who isn't fully committed to the project. The importance of selecting a passionate host who understands the podcast is a company initiative, not a personal platform. He shares valuable insights from his extensive experience in the podcasting industry, highlighting the need for a shared email account for access and continuity, and the significance of defining a clear purpose for the podcast. Organizations risk viewing it as an expendable expense during tough times without a strong reason for starting the podcast. I also discusses tracking the podcast's effectiveness, ensuring it serves its intended audience and objectives.Takeaways: It's crucial to select a podcast host who genuinely wants to participate in the project. Ensure that all podcast services are registered with a generic company email for access. Identify a clear purpose for starting the podcast beyond just following trends. Involve multiple team members in the podcast to avoid dependence on a single host. Track podcast effectiveness with measurable goals to justify its continuation during tough times. Avoid making the podcast feel like a commercial; focus on delivering value to the listeners. Mentioned in this episode:Get Your Show GrowingI once had a typo in the name of my show. I didn't see it. I'm too close. Your show may have some things that need polish. Get an objective overview at www.podcasthostseat.com AND get a free month at the School of PodcastingPodcas Hot SeatThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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