Marketing Evolution: Highlights the shift from traditional to digital marketing strategies for books.Understanding the Audience: Emphasizes the importance of knowing who your readers are and where they spend their time.Author Commitment: Stresses the need for authors to actively participate in marketing their books, given today's short attention spans.Strategies for Engagement:Authors can position themselves as subject matter experts.Let the book's content naturally attract readers.Creating Connections: Notes the importance of multiple engagements with potential readers before they decide to buy.Effort is Key: Concludes that success in book marketing requires perseverance and direct involvement by the author.This episode offers concise advice for authors on leveraging digital platforms to successfully market their books.Podcast Website: www.juxtabook.com/podcasts/beyondthebook Submit a Question:  To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate buttonLearn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

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