In this episode of Your Career Journey, Emma speaks with Andrea Andric, a Melbourne-based freelance strategist, as she shares her inspiring pivot from traditional media into the ever-evolving world of digital marketing.🚀 What You’ll Learn in This Episode:✨ How internships and “happy accidents” shape career direction✨ The pros and cons of niching down vs. broad experience✨ What “authenticity” actually means in social media today✨ How to transition across industries: agency → arts → tech → freelance✨ AI and content creation: What works, what doesn’t, and what’s next✨ The hidden power of strategy in building your brand or business✨ Andrea’s top advice for job seekers, freelancers, and aspiring strategists💡 Whether you’re in marketing, design, content, or creative industries, this episode offers career clarity, insight, and practical tips for building a career you love.⏱ Chapters:⏩ 00:00 Introduction⏩ 00:25 Andrea’s Accidental Marketing Start⏩ 03:36 Early Agency Lessons⏩ 05:29 Arts Centre Melbourne Experience⏩ 06:51 The Tech Startup Experience⏩ 07:58 Growth Through Freelancing⏩ 09:44 Why Broad Experience Beats Early Niching⏩ 17:04 Common Mistakes in Social Media Strategy⏩ 20:42 Trust, Agility & Brand Voice in Marketing⏩ 30:37 Buzzword Breakdown: “Authenticity” in 2025⏩ 33:48 The Truth About AI & Creative Work⏩ 40:00 Strategic Thinking = Marketing Superpower⏩ 42:15 The Career Advice Andrea Wishes She Knew👩‍💼 Meet Andrea AndricAndrea is a freelance digital marketing strategist with 13+ years in agency, arts, ecom & tech. She helps brands build human-first strategies that drive results.🎯 Website: https://www.andreaandric.com🎯 LinkedIn: https://www.linkedin.com/in/andreaandricYour host, Emma Graham, Career Coach and ex-recruiter, is here to help you with: 💡 Gain clarity on what’s important to you 💡 Confidently communicate your value 💡 Build a personal brand and a strong network 💡 Take a strategic approach to your next move 💡 Navigate the job market effectively 💡 Build career confidence with a repeatable success blueprint🌐 Explore my coaching programs and free resources: Website: https://www.egconsulting.au/ LinkedIn: https://au.linkedin.com/in/emmajgraham Instagram: https://www.instagram.com/emmagrahamcareercoach/🎁 Free Resources: 📄 CV Development Guide: https://www.egconsulting.au/cv-advice 📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-profile-guide📅 Book Your FREE Career Strategy Discovery Call: https://calendly.com/emmagrahamconsulting/discovery-call

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