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Listen "The Impact of Google Analytics 4 and First-Party Data | Taulbee Jackson (Episode 40)"
Episode Synopsis
Doesn’t it feel like associations often seem behind the curve when it comes to technological advancements? Would you agree that there’s a significant lack of knowledge about the impact of Google Analytics 4 on and for associations? On today’s episode, with our guest, we are going to dig into why and how associations can find value in first-party data, why this is SO important, and what they can be doing now to set themselves up for a big advantage in the future.
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