With the nova of Super Bowl ads fading, the home team fields a range of Marketing topics including: Brands using Influencers for new product introductions, ala Cera Ve hair care Coke enters the alt beverage segment to compete with Poppi and OlliPop Starbucks cuts 30% of their sku's, to improve the customer and barista experience Barnes & Noble embraces TikTok's BookTok to drive book sales and expand brick & mortar bookstores! Super Apps - eyeing the success of super apps in Asia, US brands are looking to expand consumer usage of their apps to new categories - Airbnb, Uber, DoorDash, Amazon Prime Walmart buys the Dawn of the Dead shopping mall

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