Hot take: There’s no real argument about using themes as a fitness instructor.Themes aren’t a personality trait or a crutch. They’re a tool. In this episode, I break down why they work from a psychological perspective for both you, as the coach, and the people in your room.We unpack the fake conflict around themes in fitness and get practical: when they work, why they fill rooms, and how they help build a coach’s brand over time.I also share psychology-backed marketing insights and real alternatives for when themes don’t fit.We cover: • expanding our work beyond fitness while still serving studios and instructors • rejecting absolutist coaching advice and honoring context • using scarcity and social proof to drive attendance • building a distinct coaching brand through consistent themes • reducing instructor self-doubt and pre-aligning your energy • treating themes as low-stakes experiments (music, mood, audience fit) • proof points from long-running theme series and community favourites • when to skip themes and use co-leads or other levers insteadIf you’re ready to build classes that feel intentional, confident, and yours, Instructor Magic doors are currently open. It’s where I teach the psychology, strategy, and systems behind coaching that fill rooms and sustain you.Want to level up your coaching abilities? The New Year Sale is HERE for all Instructor Magic courses, including 1:1 coaching! Get up to 40% off online education with lifetime access in the Instructor Magic Academy and suite of courses for instructors who want to level up, fill classes, and change lives.

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