Listen "When You Care as Much About the Sauce as the Coverage: Glenn Rudin"
Episode Synopsis
I wanted to close out Season 1 of YES, BRAND with a fun chat about brands, pizza, messaging, insurance, and upscale cosmetics. So, naturally I invited Glenn Rudin of Always Been Creative to the studio. A self-described "product guy" for much of his illustrious career (think Revlon, Sherwin-Williams and other Fortune 500 companies), Glenn knows selling and messaging up and down (he's known as the "Message Master"). And what we've realized is that today, while we prefer the term 'personal brand,' we're all products.