Greg Twemlow's article, "The Lie of Originality," proposes that all creative works are essentially "remixes," building upon previous ideas rather than emerging from a blank slate. He traces this concept of "additive remixing" from ancient cave paintings and epic poems through the Renaissance and the evolution of music, right up to the digital age and the rise of AI. Twemlow argues that true creativity lies in the human imagination's ability to ask unique questions, even when utilising tools like AI, and advocates for an "additive ethic" that celebrates contribution and dialogue over mere duplication or exploitation. Ultimately, the piece encourages individuals to embrace their innate impulse to "reply" creatively to the world around them without fear. Read the article.

Ver todos los episodios