Carolina Cucinelli on Being a Woman in a Menswear World and Evolving Her Family’s Business

23/09/2025 43 min
Carolina Cucinelli on Being a Woman in a Menswear World and Evolving Her Family’s Business

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Episode Synopsis

In the latest “Savage Fashion” podcast episode, WWD’s chief content officer Jim Fallon and style director Alex Badia sat down with Carolina Cucinelli, vice president and co-creative director of Brunello Cucinelli, to discuss her journey in the company and how her family business continues to evolve as it looks to the future.

“When I started in the business, I was 19,” Cucinelli said during the podcast, which was filmed at the Four Seasons on 57th Street in New York. “You can imagine: I was 19, a woman and the daughter of Mr. Brunello [Cucinelli], the owner of the company. In the beginning, people don’t trust you because everyone thinks that things are easy for you. But I realized that I needed to do 20 percent more than other people [to be taken seriously].”

Before Milan Fashion Week, Cucinelli was in New York to attend the WWD x FN x Beauty Inc Women in Power summit; she was named one of ⁠WWD x FN x Beauty Inc’s 55 Women in Power⁠ for 2025.
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