In this episode, the team discuss how to set up enhanced conversions in Google Ads and Shopify. Enhanced conversions are becoming essential for accurate attribution in the cookie-less world of digital marketing. They walk through the steps of setting up a new conversion goal in Google Ads and adding the necessary tracking code in Shopify. They emphasize the importance of having the Google tag implemented on the checkout page and provide a template for the code that includes the additional data sections required for enhanced conversions. Overall, the process is straightforward and can be done without developer involvement.

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