Do you ever worry that the target audience for your book might be too small? Susan Haibeck, a highly experienced oncology nurse and legal nurse consultant, makes it clear that the question isn’t the size of the audience but how much they need the information in the book. Susan is a registered nurse with a master’s degree in nursing and a great deal of experience in the area of oncology.
Susan is my guest today to talk about the process that she went through writing her book, and it's a medical book geared to a very specific population. In Susan’s nursing career, she was involved with cancer nursing since the very beginning of cancer treatment in the 1970s.
She felt she had a good background in cancer care with all the subspecialties. And she wanted to share that information with attorneys who are not familiar with cancer cases, because cancer cases were coming her way, and she had to do a lot of explaining of some of the basics of cancer care.
As a legal nurse consultant, Susan helps attorneys both as an expert witness and as a consultant. Legal nurse consultants assist attorneys with cases with medical issues.
Plaintiff and defense lawyers desperately need the specialized knowledge Susan provides, and her book not only helps them in cases but dramatizes her expertise and wins her clients.
Don’t miss this informative show of Writing to Get Business Podcast:
• How can you most effectively focus on a subject for a book?
• Why is the question, “What does my reader need to know” invaluable?
• What is the value of speaking with members of your target population before outlining your book?
• How can visualizing the ways your target audience can benefit from your book help you write it?
• What are the benefits of taking a course on mastering the writing of a book?


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