Turning Years of Experience Into a Valuable Resource with Bruce RosenthalLooking to harness the full potential of corporate sponsorships? Join Elaine as she sits down with Bruce Rosenthal, author of 'Mastering Association Corporate Sponsorships.' Discover how Bruce leveraged decades of experience to transform how associations engage with corporate sponsors. They explore the evolving landscape of sponsorships, from year-long engagements to the impact of COVID-19, and the shift from transactional relationships to strategic partnerships. Learn how actionable strategies and deep industry insights from Bruce's new book can help associations drive revenue and deliver member value. Whether you're an association leader or a corporate partner, this conversation reveals how to navigate challenges and seize opportunities in today's competitive environment.00:00 Introduction and Guest Welcome01:44 Challenges Facing Associations03:22 Shift in Corporate Sponsorships04:07 Impact of COVID on Sponsorships05:52 Educate to Sell: A New Approach11:03 Writing the Book: Inspiration and Process18:51 Case Studies and Real-World Applications32:12 Final Thoughts and OpportunitiesResources:Mastering Association Corporate Sponsorships by Bruce RosenthalConnect with Bruce on LinkedInThe challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to Writing & Influence Newsletter. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

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