Listen "Digital Book Marketing with David Gaughran"
Episode Synopsis
Bestselling author William Bernhardt discusses the latest news from the book world, offers writing tips, and interviews David Gaughran, book marketing expert and author of Let's Get Digital.Chapter 1: IntroductionA complete power outage is no excuse to slack off.Chapter 2: Newsa) A debut author scores a $2 million deal with Doubleday.b) Book sales are soaring. Readers are buying 30% more eBooks.c) Experts warn that holiday shoppers will start early and buy more than half online.d) Molly Stern starts Zando, a publishing house the will focus on high-profile partners and promoters—not bookstores.e) Mike Shatzhin says publishers must shift their focus from bookstores to direct sales.f) A British six-year-old publishes a book: My Mummy is Autistic.Chapter 3: Writing TipsLara Bernhardt (The Wantland Files) discusses techniques for getting readers emotionally involved in your book.Chapter 4: InterviewDavid Gaughran discusses all the new tips and data in the new edition of Let's Get Digital, his guide to publishing and marketing eBooks.Chapter 5: Parting WordsJudge and Jury, William Bernhardt's fifth book in the Daniel Pike series, is now on sale. The next, Final Verdict, will be available in January.
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