Ep 101: Amazon Ads for Authors

02/10/2024 26 min
Ep 101: Amazon Ads for Authors

Listen "Ep 101: Amazon Ads for Authors "

Episode Synopsis

Click Here to ask your book writing and publishing questions!Amazon ads are one of my favorite tools for indie authors to boost book sales and visibility, but they can feel so complicated that it's easy to avoid using them. I'm sharing key insights from my 12-week "experiment" with a new campaign for my book, Write the Damn Book Already, including targeting relevant keywords and categories, setting appropriate budgets, and monitoring ad performance to optimize results. MENTIONED RESOURCES:Original IG post about ads experimentLink to blog post detailing setup of this ads campaignLink to Publisher Rocket softwareLink to audiobook of Enough: The Simple Path to Everything You Want ($4.99)READY TO FINALLY BE IN THAT "CAN'T STOP WRITING" FLOW?Grab the free nonfiction or memoir kickstart that's helped hundreds of authors get out of their heads and into the flow: 👉 PublishAProfitableBook.com/chapterone WANT TO SELL MORE BOOKS (WITHOUT THE SELF-PROMO CRINGE)?The Author Visibility Bundle gives you 200+ done-for-you email templates, social media graphics, and other book promo tools designed to help authors build buzz and drive sales, without feeling pushy. 👉  PublishAProfitableBook.com/bookvisibility CURIOUS ABOUT AMAZON ADS AS AN INDIE AUTHOR?Snag the small but mighty tweaks that help your book actually sell before you ever spend a dime on Amazon ads.👉  PublishAProfitableBook.com/trialSupport the show****** Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry. Available wherever podcasts are available: Apple PodcastsSpotify YouTube Let's Connect! InstagramWebsite Email the show: elizabeth [at] elizabethlyons [dot] comThe podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth