In this episode, Jodi interviews writer, speaker, and content strategist Rebecca Stanisic about the power and strategy behind long-form content for business owners. Jodi and Rebecca discuss how blogs, newsletters, and podcasts can serve as anchor content, helping entrepreneurs create intentional messaging and reduce stress while maximizing content value. Rebecca also shares practical tips for building authority—like leveraging a media page—and highlights the importance of human connection and strategic planning in today's content-driven world. Time Stamps: 00:00 Long-form content as anchor 03:24 Long-form content: efficiency anchor 08:59 Embracing unique journeys 09:42 Anchor Marketing Insights episode 13:04 Balancing personal expertise and AI 17:44 Media page tips 19:39 Rebecca's media platforms 22:55 Developing content strategy for thought leaders 27:38 AI advice vs. personal intuition 28:56 Increased fiction reading enjoyment   Keywords: long form content, content strategy, business owners, solopreneurs, intentional content, messaging, goals, content planning, stress reduction, blogs, newsletters, podcasts, social media, anchor content, content repurposing, SEO, omni-channel marketing, thought leadership, authority building, positioning, human connection, generative AI, media page, speaker page, expertise, brand messaging, content creation, content amplification, time management, content batching Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite About Our Guest: Rebecca Stanisic is a writer, speaker and content strategist. She helps busy small business owners and solopreneurs create intentional content by focusing on clear messaging, goals and planning, with less stress. She's been writing on her parenting blog, A Little Bit of Momsense, since 2009. She's the proud mom of two and is fuelled by fiction and coffee.   https://rebeccastanisic.com/ https://rebeccastanisic.thrivecart.com/intentional-content/ https://rebeccastanisic.kit.com/smmistakeswebinar LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1pjZbfC4Lef2GLO7TWXaquTO-mtdFBSwZ7kTTU9cZPWA/edit?usp=sharing  

Ver todos los episodios