The provided text outlines a comprehensive financial strategy for a three-day motorcycle race event at Circuit of the Americas (COTA), aiming to maximize profit. It details various revenue streams, including tiered ticket sales, pay-per-view (PPV) streaming, sponsorships, merchandise, and concessions, with specific pricing and attendance assumptions. The document also projects a detailed Profit & Loss (P&L) statement, identifying key expense categories and calculating a substantial net profit. Furthermore, it examines the sensitivity of profit to changes in ticket sales, streaming adoption, and merchandise, and provides a strategic framework for optimizing streaming revenue through tiered pricing, global reach, and post-event monetization. Finally, it sketches a streaming revenue funnel, illustrating how free viewers can be converted into paid subscribers and long-term pass holders.

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