Will is back from sabbatical (thank you, Grace! 🙌) as Jason and Marissa explore one of the most powerful chapters in Roy Chitwood’s World Class Selling: What If? This episode tackles the real-world moments when conversations veer off course—surprise objections, early price questions, “no time/no budget” pushbacks—and shows how to respond, not react. You’ll learn how to maintain control of the process, build value before price, qualify under pressure, and lead with integrity, even when walking away is the right thing to do. You’ll learn: (1) A simple pivot line to open qualification with a “too busy” prospect, (2) How to defer premature price questions while building value, (3) When to honor what the buyer wants vs. when to protect them from a bad fit, (4 Practical ways to navigate “no budget” without burning the relationship, and (5) Why long-term trust beats short-term wins Next up: Our final episode in this series—Applying World Class Selling—where we pull it all together into day-to-day practice.

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