"You're never selling your product. You're selling what it represents for people. Clarity of purpose starts with understanding what you really sell." Notable Moments 02:30 – The lesson behind Lee Cockerell's purpose statements 05:55 – Why mission statements often miss the mark 07:22 – What McDonald's and Apple are really selling 09:17 – The purpose behind Best Culture Solutions 13:56 – How purpose shapes a winning culture Discover how defining what you really sell can transform your organization's culture. Tim Dyck and Jody Maberry explore why clarity beats aspiration, how simple purpose statements motivate teams, and what it takes to turn big ideas into shared behaviors. If your team can't explain what you really sell, your mission statement might be holding you back. Simplify it. Clarity is what drives culture. Read the blog for more from this episode.  Connect with Tim and his team: Website: https://bestculturesolutions.ca/ LinkedIn: Best Culture Solutions, Inc Instagram: @best.culture.solutions   Email: [email protected]  

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