Facilitation is a lot of things: we’d all agree on and understand it as a verb. Many of us would identify it as a profession. But how many of us understand it as a business?Mireille Beumer wasn’t always in the business of facilitation. Yes, she was a freelancer offering facilitation services, but it took a little while longer for her to step into entrepreneurship and create her facilitation business.It might seem like pedantic semantics, but it’s a crucial difference.Learn what it means to create a facilitation business, rather than being a solo facilitator in this episode... and learn how Mireille did it herself! Find out about:Mireille's journey of turning facilitation from a verb to a profession to a businessThe building blocks for creating a facilitation businessWhy asking for help brings success, but uncritically accepting advice doesn’tHow a freelance facilitator operates differently to a facilitation businessWhy it is a folly to try and sell your 'human' services to businessesWhat Mireille recommends if you aren’t sure where to start with entrepreneurship Don’t miss the next show: Subscribe to the show with your favourite podcast player. A huge thank you must go to SessionLab, the sponsor of Workshops Work. Claim your free two months of SessionLab Pro now – this deal is exclusive to Workshops Work listeners!Exclusive offer from Facilitator Cards for workshops.work listeners you can get 15% off your entire purchase at shop.facilitator.cards by using code workshopswork. Questions and AnswersPart one[01:46] What has happened since you were last on the show, late in 2019, and how have you navigated the pandemic?[05:05] How did you come to build your facilitation business? What comes next?[06:56] Would you consider LinkedIn as the main source of your work?[11:36] Who are the clients you attract? And how did this shift in the pandemic?[17:05] How did you first get started as a facilitation business owner? It can seem so huge and impossible to begin, from the outside.[21:44] Did you purposefully create your personal brand and niche, or did it emerge naturally over time?[26:41] Staying consistent and coherent with your branding.[28:20] The need for education, innovation, and evolution rather than revolution.LinksEpisode 30 - featuring Mireille!Mireille’s websiteConnect to Mireille:On LinkedInOn Instagram Share your thoughts about our conversation!Support the show✨✨✨Subscribe to our newsletter to receive a free 1-page summary of each upcoming episode directly to your inbox, or explore our eBooks featuring 50-episode compilations for even more facilitation insights. Find out more:https://workshops.work/podcast✨✨✨Did you know? You can search all episodes by keyword to find exactly what you need via our Buzzsprout page!

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