In today's Work Matters, Thomas Bertels welcomes Joe Batista, Chief Creatologist, and former Dell and Hewlett Packard executive. Joe is an innovative business and technology leader who shares how to unlock unseen assets within organizations to create value for customers. With real-world success stories, he unpacks strategies for compressing the distance from ideas to results using core competencies, data, and alignment of interests. He reveals his game-changing approach which includes curiosity, safaris, and think days spent exploring the streets of NYC with execs. Joe discusses why being a triple-double player is necessary and how technical tools, collaborative communication, and business acumen are essential. He emphasizes that a creatologist must wear many hats (coach, advisor, cheerleader) and highlights that focusing on customer outcomes and creating a center of gravity between your brand and the client are critical to success. Joe encourages leaders to cultivate these capabilities by creating space for a "free-range chicken” who can see beyond existing structures to identify untapped assets and create value for customers. Throughout the episode, he also reflects on his own experience crafting his role and carving out a unique nice for himself.

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