Ep 5: Copywriting, Culture and Building a Business Abroad with Dominique van Werkhoven

02/10/2025 34 min Episodio 5
Ep 5: Copywriting, Culture and Building a Business Abroad with Dominique van Werkhoven

Listen "Ep 5: Copywriting, Culture and Building a Business Abroad with Dominique van Werkhoven"

Episode Synopsis

In this episode, Sonia sits down with Dominique van Werkhoven, a London-born copywriter now based in the Netherlands, to explore the intersections of language, culture, and entrepreneurship. From growing up in a multicultural household to immersing herself in French, Dutch, and Austrian German, Dominique shares her journey of learning languages by living them. She also opens up about co-founding The Werks, a copywriting and web development business she runs with her husband, and how they support small businesses, solopreneurs, and nonprofits in being seen, heard, and valued. Together, they discuss the realities of moving countries, the role of patience and persistence in language learning, and how technology like AI is reshaping the future of copywriting.Key TakeawaysImmersion is key: Dominique emphasizes that the fastest way to learn a language is by living in the country and using it daily.Building The Works: Combining copywriting and web development creates a streamlined service for small businesses that need strategy as much as execution.Collaboration over transaction: Dominique values partnerships with clients, working alongside them to bring their vision to life rather than just delivering outputs.AI as a support tool: Rather than replacing copywriters, AI can provide inspiration and structure—human creativity and strategy remain essential.About the GuestDominique van Werkhoven is a multilingual copywriter who co-founded the agency The Werks with her website developer husband Gideon. She grew up in the UK and has lived in Paris and Vienna. Currently she lives in The Netherlands with her husband and three children.Episode LinksThe Werks website: thewerks.nlThe Werks on Instagram: WeAreTheWerksThe Werks on LinkedIn: The-Werks-NLDominique on LinkedIn: Dominique-van-WerkhovenConnect with SoniaLinkedIn: Sonia KampshoffWebsite: MorePerfect.DigitalInstgram: WorkingWithLanguagesEmail: [email protected] you enjoyed this episode please share it with someone who may like it too, and subscribe to the podcast.