In this episode, Brad speaks with Matt Cooper about his journey from a garage door installation technician to a successful entrepreneur in the floor care industry with Nordic Chem. Matt shares his experiences with redundancy, a life-changing health scare, and how these events shaped his perspective on business and problem-solving. He discusses the innovative antimicrobial and ceramic coating products offered by Nordic Chem, emphasising their effectiveness in enhancing cleanliness and sustainability in various environments. The episode delves into the importance of trust, communication, and personal growth in leadership, as well as the challenges and strategies involved in scaling a business.

KEY TAKEAWAYS

Emphasising the importance of having a problem-solving attitude, the journey from garage door installation to floor care highlights how transferable skills can lead to innovative solutions in different industries.

A significant health scare at a young age served as a catalyst for personal growth and a shift in perspective, leading to a more proactive approach to life and business.

The importance of communication, trust, and relationship-building in business is underscored, with a focus on understanding client needs and delivering value through effective solutions.

The commitment to ongoing personal and professional development is evident, with a focus on learning from failures and using feedback to improve business practices and product offerings.

Establishing clear goals and regularly reviewing them is crucial for success. Utilising techniques like daily affirmations and strategic planning helps maintain focus and drive towards long-term objectives.

BEST MOMENTS

"I love being given a problem. I know it sounds absolutely ludicrous, but give me a problem and I'll find a way to solve it. That's just in my DNA."

"If that deal hasn't come across the line, we haven't done our job properly. Have we not explained the product properly? Have we not listened to the client properly?"

"Our motto is to coat the world. It's not ambitious at all, right? I see Nordic Chem playing a massive part in the commercial cleaning sector to solve problems."

"You mentioned before that you were sort of like working early mornings, late evenings. Is that still a thing? Do you still need that?"

"It's about solving those problems so that you can actually go chemical free, and you haven't got to haemorrhage hours doing monotonous tasks."

HOST BIO

Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow.

He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting.

Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader.

Working On It is where he brings it all together - growth, grit, and getting better every week

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