Influencer Marketing has been evolving rapidly and the dynamics of the current pandemic are only making both brands and influencers innovate to be relevant for the future. We all are experiencing how physical and digital have beautifully converged and are answering questions not only for the brand owners but more importantly for the consumers as well…
In the quest to be consumer-friendly, brands have also started taking the route to connect and handover the baton to Influencers beyond just asking them to drive just User-generated content and a perfect example of this is the long term journey that both brands and influencers are collectively exploring together…are you a brand or an influencer who would like to capitalize on this evolution?

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