ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Think Simple: Ken Segall's Secret Weapon that Drove Apple #68"
Episode Synopsis
Podcast Highlights: The high's and low's of working side-by-side with Steve Jobs for twelve years. Discover the power of defeating complexity with simplicity. Watch the 1998 TV ads for the iMac with Jeff Goldblum. Why is simplicity so difficult to get right? Hear the story about the creation of the first Apple Store and naming the Genius Bar. Watch Steve Job's commencement speech at Stanford "You cannot connect the dots going forward".
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