When you're using the Internet to do research, falling down a rabbit hole is pretty easy to do. And when that happens, things can get...strange. Join us as Nick talks about how he went from a Google search for "ubiquitous technology" to learning about the electromagnetic spectrum and how technological innovation tends to be followed by conspiracy theories.

Work Association is a show hosted by two creative agency founders that started playing a word association game to help them expand the way they think about design, technology, and branding. Each episode is a discussion based around a featured word, researched by one of the two hosts. That host then chooses the next word for the other host to research for the following episode, and the cycle continues. We hope to use Work Association to get listeners thinking differently about how they approach problems and design challenges. Thanks for listening.

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